Valeria Mingova – Medium

Valeria Mingova

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How to Launch Dietary Supplements in Middle Eastern Markets: A Step-by-Step Guide

Manufacturers of dietary supplements should seize the opportunity and jump onto the accelerating Middle Eastern market. The dietary…

4d ago

How to Launch Dietary Supplements in Middle Eastern Markets: A Step-by-Step Guide

4d ago

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Five Reasons Not to Run a Corporate Blog and Four Tips on How to Do It If You Decide to Go Ahead

A corporate blog can become the voice of your brand and an effective communication channel. Or it can cause headaches, consume tons of time…

Oct 14

Five Reasons Not to Run a Corporate Blog and Four Tips on How to Do It If You Decide to Go Ahead

Oct 14

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PR Calendar for an IT Company: Which Angles to Use Besides a New Product Launch

Most companies still wait for an “official occasion” to enter the media space: an anniversary, a release, or an award. But journalists and…

Oct 7

PR Calendar for an IT Company: Which Angles to Use Besides a New Product Launch

Oct 7

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The Recipe for the Perfect PR Team

PR is a crucial component of communication between businesses and clients. Most people agree on that. With well-executed PR, a business…

Sep 10

The Recipe for the Perfect PR Team

Sep 10

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8 PR Steps for Companies in Crisis: What to Do

The larger the company, the greater the impact any crisis has on its internal and external reputation. Data breaches, negative reviews, or…

23h ago

8 PR Steps for Companies in Crisis: What to Do

23h ago

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PR in Arabic: Tips for Successfully Promoting Your Business in the Emirates

The Middle Eastern market is becoming increasingly crucial, with the UAE boasting one of the world’s highest purchasing power levels. What…

Sep 12

PR in Arabic: Tips for Successfully Promoting Your Business in the Emirates

Sep 12

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How a Communications Agency Can Build a Content Strategy for Self-Promotion (and Not Abandon It…

Communications agencies excel at promoting clients — but often neglect their own social media after just a month. Why? No time, no…

Aug 25

How a Communications Agency Can Build a Content Strategy for Self-Promotion (and Not Abandon It…

Aug 25

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How an IT Company Can Write a Good Case Study

It’s not enough to simply write a case study about how an IT company helped its client. It’s crucial that the story you write is not only…

Aug 18

How an IT Company Can Write a Good Case Study

Aug 18

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Debunking 5 Myths That Make Business Owners Fear PR

When analyzing how businesses perceive PR, imagine a scale: on the right side, you have brand recognition, audience loyalty, product…

Jul 22

Debunking 5 Myths That Make Business Owners Fear PR

Jul 22

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7 Steps to a PR Strategy for a Medical Center: Where to Start and How to Avoid Failure

PR in healthcare isn’t about glossy visuals or slogans like “We’re the best!” That no longer works — patients today are more informed and…

Jul 14

7 Steps to a PR Strategy for a Medical Center: Where to Start and How to Avoid Failure

Jul 14

Valeria Mingova

Valeria Mingova

PR Doctor. Areas of special interests: digital, blockchain, cryptocurrency, fintech, startups. Areas of expertise: PR, media relations.

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